JTBD: reading list
Strategy and business value
- OODA loop - Wikipedia
- Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt
- RICE Prioritization Framework for Product Managers [+Examples]
- Idea Prioritization With ICE and The Confidence Meter
- ABCDX segmentation: a guide to product growth and optimization. | by Ivan Davydenko | Clarity Supply Co | Medium
Why people buy
Must read
- How People Change - The Body Keeps the Score - The Molecule of More